What I Do

I help turn vague ideas into structured, viable products.

This includes clarifying the real problem, understanding users and constraints, defining value propositions, and avoiding unnecessary complexity.

Good products are not just functional — they are coherent.

I design systems that are scalable, maintainable, and understandable.

I focus on backend systems and APIs, data and integrations, and AI components where they genuinely improve outcomes.

I care more about long-term reliability than short-term speed.

I work hands-on.

I build MVPs that are real, not demos, iterate continuously based on feedback, and design systems to evolve rather than collapse under growth.

Shipping is important — but shipping the right thing is more important.

A product that cannot survive economically will not survive socially.

I think deeply about distribution and adoption, incentives and user behavior, and ethical growth versus extractive growth.

Sustainability is a product feature.